Town Centre Transformation Plans

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We are producing five town centre transformation plans, one for each town centre: Barnards Green, Great Malvern, Malvern Link, Upton upon Severn and Tenbury Wells.

The documents will set out a vision for the future of each retail centre, identifying the different challenges facing each one and the opportunities available. They will then be used to attract inward investment from both the public and commercial sector, as well as guide planning decisions. Other relevant goals include the district’s visitor experience, becoming Carbon Neutral and improving the built and natural environment.

We want to hear from you! Do you use your local high street? If not, why not? Do you have a business on the high street? What changes would you like to see? Your ideas about what could be done to support high streets and their businesses now, and into the future will be welcomed.

Options to get involve are –

  1. Complete the survey to help us understand more about your high street
  2. Use the Ideas board to share your improvements
  3. Show us on the map where these improvements should go

To keep up to date with our consultations, please sign up to our email alerts service.

If you have any questions, please email the Economic Development Team on the email above.



We are producing five town centre transformation plans, one for each town centre: Barnards Green, Great Malvern, Malvern Link, Upton upon Severn and Tenbury Wells.

The documents will set out a vision for the future of each retail centre, identifying the different challenges facing each one and the opportunities available. They will then be used to attract inward investment from both the public and commercial sector, as well as guide planning decisions. Other relevant goals include the district’s visitor experience, becoming Carbon Neutral and improving the built and natural environment.

We want to hear from you! Do you use your local high street? If not, why not? Do you have a business on the high street? What changes would you like to see? Your ideas about what could be done to support high streets and their businesses now, and into the future will be welcomed.

Options to get involve are –

  1. Complete the survey to help us understand more about your high street
  2. Use the Ideas board to share your improvements
  3. Show us on the map where these improvements should go

To keep up to date with our consultations, please sign up to our email alerts service.

If you have any questions, please email the Economic Development Team on the email above.



  • Malvern Hills District Council, working with the local Town Councils, would welcome your input on the development of five Town Centre Transformation Plans by completing the survey below.

    We are keen to work with you to improve our high street and will consider all the responses we receive. Please note, innovative and forward-thinking ideas are welcomed. 

    Take Survey
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Page last updated: 18 October 2021, 21:47